1. Who can apply?
All legal residents of Canada who are legal drinking age can apply and ‘cheer’ for a project.
2. Can a project be submitted more than once?
We will only accept one funding request per project. You can, however, request funding for more than one project.
3. What is the deadline for submitting applications?
Submissions begin on September 20, 2011. Voting and submissions of Community Cheer projects will end on February 10, 2012 at 11:59pm EST.
4. Can I edit my application after submitting?
Yes, you will be able to edit your application after submitting. However, you will only be able to edit certain sections of the application.
5. How can I improve my application?
You can improve your application by making sure that you answer the application questions thoroughly and thoughtfully. Projects should reflect a positive impact in the community.
6. When will winning projects be announced?
Winning Community Cheer projects and initiatives will be announced March 1, 2012.
7. How do I know that my Community Cheer project has been received?
You will receive a confirmation email upon submitting your project application.
8. How can I show my support for projects?
You can support a project by ‘liking’ and/or uploading your cheer photo to the project page that you are supporting.
9. Can I submit my Community Cheer project via fax or mail?
No, you must submit online and have a valid email address.
10. Do I have to be a registered charitable organization to apply?
Yes, and you will need to provide us with your charity’s registration number.
11. What are the Community Cheer donation levels?
• $5-10,000
• $10-25,000
• $25-50,000
• $50-100,000
• $100,000 +
12. How many Community Cheer donations will be awarded?
A minimum of 20 donations will be awarded nationally in 2012.
13. How will winning projects be selected?
Two main steps will determine the selection of winning projects:
Projects that have received the minimum 225 “Cheers” (and sometimes a staff-voted "wild card") will then be evaluated by the Molson Coors Canada team.
The Molson Coors Canada evaluation team will evaluate community projects based on four key criteria:
• The amount of community cheer and support
• The ability to meet the application criteria
• The project’s alignment with Molson Coors values
• The positive social impact on the community and the ability to demonstrate success
There will be a series of questions regarding your project activity, your budget, your experience in managing a project like this, how your project will impact the world around you, as well as measurements and milestones you will use to determine success.
14. What community ideas qualify?
We are looking for ideas that promote physical activity and have a positive impact in the community. Ideas should be feasible and completed 12 months from the date you receive the first funds. Ideas must have impact within Canada.